Rita Ora Scores DKNY Fragrance Campaign—See the Pic!

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It looks like Rita Ora is stepping off the Spring 2014 DKNY runway and right into a new fragrance deal with the brand!
The British pop star scored yet another campaign with DKNY, appearing as the face of the label’s new perfume, DKNY My NY. The sweet new scent seeks to capture sophisticated urban NYC vibes, with the singer calling it “energy in a bottle.”
“The fragrance celebrates New York City, which is unlike anyplace else in the world,” Ora dished to WWD . “I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”

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One response to “Rita Ora Scores DKNY Fragrance Campaign—See the Pic!

  1. Pingback: Rita Ora Signs On as the Face of DKNY’s New Fragrance – DKNY My NY - GLAMSQUAD MAGAZINE : GLAMSQUAD MAGAZINE

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